5 Great Reasons You Should be Email Marketing

by: | July 31, 2011

Email marketing is one of the best ways to communicate directly with your customers and generate repeat sales. Many small businesses struggle to connect directly with their customers or wonder how to build a marketing relationship with them. So, often companies run print ads locally and wonder if they’re actually working to bring in sales. With email marketing, you can see quickly how your campaigns are doing and speak directly to your customer’s needs and wants.

Email marketing can come in a variety of flavors, like newsletters, product announcements, featured products, and sales, to name a few. The main point of the email is to encourage some sort of action, such as buying a product or participating in a survey.

Here are 5 reasons why you should be adding email to your marketing arsenal:

1. Building a relationship with your customers  
Email marketing allows you to talk directly to your customers, unlike print. With how immediately emails can be delivered, it also gives you a powerful ability for announcements, apologies, coupons and more. It also puts a voice and a face to your brand, which will further cement your relationship with your customers, new and old.

2. Repeat business 
Many of your shoppers might buy something from you once and never consider buying from you again. By emailing offers and new products to current or past customers, you can generate repeat business. It’s far more expensive to find new customers than to sell to repeat customers, so this can be a powerfully cost effective marketing tactic, which leads us to our next reason.

3. More cost-effective
Running print advertisements, printing newsletters, running PPC campaigns can all become expensive, comparatively. By running email campaigns you can get a much higher response at a fraction of the cost. Most services have a low monthly fee for unlimited campaigns. The Direct Marketing Association’s research shows that in 2010, email marketing was expected to generate an ROI of $42.08 for every dollar spent.

4. Direct response
By using email marketing, you can get a direct response on how your campaign is doing. In the past you had to wait to see how a print campaign would do, but with email marketing, you can see a direct result in your traffic and sales. This also leads right into the next reason:

5. More measurable data 
Have you ever run an ad campaign in a publication and wondered how many people read it and acted on it? With email marketing you can see up-to-date data on how many people received your emails, how many people opened them (the open rate), and most importantly how many people clicked on your offer or acted on your call to action.

These are some of the many reasons email marketing is one of the most effective marketing tools at your disposal. There is a plethora of services available and ready to serve your needs, like Constant Contact and MailChimp just to name a few. Most of them even offer a free trial. Get started today and watch your marketing improve almost instantly!Marketing Zeus

Posted in: B2C, Banner/Display, Campaign Development, Direct Response, E-Commerce, Email, Lead Generation

About the Writer:

Born in England and raised in the U.S., Charles Forster is the marketing director and partner at Vine & Grain, a company that creates management technologies for bars and restaurants. Prior to that position, he ran a graphic design company, Call Me Chaz, in Philadelphia, PA and Orlando, FL. He focused on branding, websites, print, video and marketing for small business clients up and down the east coast. He's a self-prescribed car nut and foodie. He's also the curator for This Is Visceral, a site devoted to poster art.

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