Get Your PR Pink On!

by: | October 26, 2011

This month, you see pink everywhere you look! Breast Cancer Awareness supporters comes in all shapes and sizes, in all industries, and in pretty much every hue of pink you can think of. The NFL, for example, is supporting Breast Cancer Awareness so football fans will see pink during every game.

The NFL, however, is doing more than simply supporting the cause; they are also providing resources to their audience. This is a great example of engaging with your audience with topics that are timely for them, even if it doesn’t have a seemingly direct connection to your business.

From the NFL website, you can download a toolkit for schools on ways to get youths involved with the action. These awareness-building activities for schools not only bring up the topic of breast cancer awareness but they do it through the connection with the NFL game.

When we communicate with our audience, we must remember, why do they care? The NFL is engaging beyond the game and bringing awareness to an important topic to all their viewers. This focuses the communication efforts on the needs of their audience, bringing additional value to the relationship.

How can you use this with your local company? Be relevant with what is happening. With national awareness months, holidays, and various events, there are many opportunities to partner your brand with existing topics.

This month, how can you get involved with Breast Cancer Awareness?  You can form partnerships with other businesses in your area or offer discounts for wearing pink. Form a team for your local Susan G. Komen Race for the Cure. Invite your community to join you. Simply getting involved will build relationships with your audience with topics that are happening now!

This allows you to join in with your community as you support a cause that is important to them and to you.Marketing Zeus

Posted in: B2B, B2C, Branding, Campaign Development, Content, Lead Generation, Local, Optimization, Professional Services, Public Relations, Social Networks

About the Writer:

Amy Cloutier has an MBA with a specialization in Marketing from Capella University. She handled PR for such clients as Bertucci’s, Friendship Dairies, Mystic Aquarium, and Ronald McDonald House Charities. In 2004, she began working with the Walt Disney Company, where she assisted with the development of client marketing sites. In 2007, Amy joined the Full Sail University Internet Marketing team, creating pay-per-click campaigns and developing the Internet PR strategy for Full Sail. She continues to grow her interest in the field of Internet PR and currently offers a professional Internet PR consulting service.

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