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Like, Tweet, +1: What Do These Buttons Do For Me?

by: | July 11, 2011

Everyone has something they like to find on the internet. Cute baby videos. Their favorite blogs. Funny pictures of cats. It’s equally enjoyable for people to see the latest news being shared by their friends before hearing about it on television, radio, or reading the newspaper. Or if you already know what you’re looking for, there’s nothing better than finding exactly what you need without having to click through pages and pages of results. What if there was an easy, simple way to put your business, your products, and your brands at the center of what people are liking, sharing, and searching for? What if it was completely free and took about as long as a lunch break to set up? You’re in luck, because the big three of the modern socially connected Internet – Facebook, Twitter, and Google – have something ready for you to accomplish exactly that.

With the most recent figures at 750 million people using their service, communication over Facebook has likely become as ubiquitous to you and your friends as email or a phone call. Of course, many of those same people can be – and likely are – your customers. While you can use the highly customizable ad platform Facebook has built to push your product, there’s an easier, cheaper method that’s completely free and takes just minutes. It’s called the “Like” button, and it works in the same way as clicking a Like link on the things your friends share on Facebook by putting your endorsement on it. By placing the Like button on your company’s website (or on multiple product pages throughout your site), you offer people a 1-click opportunity to tell all of their friends, family, colleagues, and others that they’re interested in you. That’s free advertising bolstered by the confidence of people your customers trust.

While Facebook may be the biggest fish in the pond, many people look elsewhere to get their fingers on the pulse of what’s happening at this very second. Twitter may have started out as just a way to tell people what you had for breakfast, but it’s evolved into the fastest news source from experts, enthusiasts, and some of the most consistently reliable sources on the Internet. Similar to Facebook’s Like button, Twitter offers their Tweet button, which lets those that wish to spread the news of your latest products or company changes to the masses in an instant. That quick endorsement to their many followers has the chance of being reshared (“retweeted”) to even more people – cascading in hundreds or possibly thousands of people exposed to your content – without you having to lift a finger.

While we might stumble across things through our friends on Twitter and Facebook, the way most of us find companies or products that will meet our needs is through a search engine. Google dominates in this area, and as such, have recently thrown their sizable hat into the ring of letting people endorse your content through their +1 buttons. When someone clicks on one of these +1 buttons, it will add their name and picture next to your company or product’s link in Google’s search results. It’s essentially a way for people to tell all of their friends that when they were searching for something and your company showed up, your company was the one they went with. That’s a powerful combination – as now, not only do you have a strong presence when people search for you, but it’s verified by those people’s trusted circles.

Facebook and Twitter are showing no signs of stopping – in fact, the amount of sharing is rising at exponential rates. Google – a little late to the party, but still a formidable contender, is ramping up their own complete social service with Google+. Their service is still rolling out, but it’s a wise move to get on board early, as the service will certainly take advantage of the +1 buttons throughout. By placing these Like buttons, Tweet buttons, and +1 buttons on your site, you’re giving the power to your customers to support you and easily spread the good word about what you do or offer. Each offers its own unique and immediate opportunities for more people to discover and find you. If you’re still asking yourself if it’s worth the effort, Google has recently added the ability to track all of these buttons – so you can know exactly which buttons were clicked, where people came from when they clicked them, and even set up tracking to know who buys something from you after finding you through a Like, Tweet, or +1. Do yourself a favor and take the time to explore putting these buttons on your site, analyze how they bring people to you, and you’ll quickly find the return on investment (no cost, minutes of your time) is so high that you’ll wish you’d added them yesterday.Marketing Zeus

Posted in: B2C, Direct Response, E-Commerce, Facebook, Lead Generation, Social Networks, Twitter, Video

About the Writer:

Nathan Chase has worked as a a multimedia professional for the last decade in Central Florida. His skills include website design & development, graphic design, logo design, video editing, motion graphics & compositing, sound editing, multimedia development, social media marketing & consulting, and SEO consulting. During his career, Nathan has worked on projects with high-profile clients such as Disney, Publix, AAA, UPS, Geico, PBS, 21st Century Insurance, Travelers, Nationwide, and the University of South Florida. In addition to freelance work for multiple clients, he is currently focusing on the socially-fueled website for movies, Flickchart, of which he is a co-founder, designer, user experience architect, and social media marketing manager.

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