Spinning in 4G
What, exactly, is 4G?
From Wikipedia: “A 4G system is expected to provide a comprehensive and secure all-IP based solution where facilities such as ultra-broadband (giga-bit speed such as 1000+ MiB/s) Internet access, IP telephony, gaming services, and streamed multimedia may be provided to users.”
What does this mean for us? When commercials are claiming 4G speeds, what does it mean? What am I able to do?
As a consumer, we interpret marketing messages by how the product will impact us as an individual. David Goldman, staff writer at Yahoo Finance, published an article this week titled 4G is a Myth (and a Confusing Mess). In the article, the validity that 4G speeds are being reached is challenged. The question is posed, “So why are these carriers calling these networks 4G?”
The answer published is that it is a matter of PR. The public relations industry is often blamed for inaccurate messaging based on its history with spin and hype to promote products/services/events. A domino effect, all for competition, is occurring. One company claims 4G speeds and the next, in order to compete, also claims 4G speeds. A better solution? Educate your audience!
What is 4G?
What does this mean for you, the small/medium business owner? When local competition claims something that you don’t offer or have, that is OK. Instead of jumping on the bandwagon, trying to compete at a level that you can’t, or misleading your customers – be honest! Tell them; educate them; allow them to be a part of the company growth as you move forward.
Hype and spin are a thing of the past. Honesty and transparency are the future. Engage your audience – build relationships and avoid spin!
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