Contributing Writer

Charles Forster

Born in England and raised in the U.S., Charles Forster is the marketing director and partner at Vine & Grain, a company that creates management technologies for bars and restaurants. Prior to that position, he ran a graphic design company, Call Me Chaz, in Philadelphia, PA and Orlando, FL. He focused on branding, websites, print, video and marketing for small business clients up and down the east coast. He's a self-prescribed car nut and foodie. He's also the curator for This Is Visceral, a site devoted to poster art.

Columns

Engage!: Tactics to Get Offline Customers to Participate Online

Posted on: December 17, 2012

Create repeat customers with a little more exposure to your online business entity.

Engage!: Improve Your Business Blog Headlines in Four Easy Steps

Posted on: November 20, 2012

Move beyond generic headlines with this simple four-step formula.

Engage!: Places to Market Your Business Online Locally

Posted on: November 16, 2012

Utilize directories, review sites, social networks and others to improve your local search results.

Engage!: Be Proactive: Leverage Customer Feedback Systems

Posted on: November 12, 2012

Choose from the most highly recommended customer feedback systems for your business site.

Engage!: Supercharge Your Blog Marketing

Posted on: November 8, 2012

Maximize your business blog by taking advantage of every opportunity to share your content.

Engage!: 15 Inspiring Marketing Quotes

Posted on: October 9, 2012

Quotes from leading marketing minds to reinvigorate how you think about online marketing.

Engage!: I Hate This Place! How to Handle Bad Reviews

Posted on: September 27, 2012

Every business gets bad reviews, but not every business handles them appropriately.

Engage!: I Love This Place! How to Get Good Reviews

Posted on: September 17, 2012

Good reviews do not always come to those who wait.

Engage!: Anatomy of a Perfect Blog Post

Posted on: August 22, 2012

A quick rundown of easy ways to improve your company’s blog for readability.

Engage!: 5 Reasons Why You Have Cart Abandonment Issues

Posted on: August 7, 2012

Win over commitment-shy customers by fixing the biggest impediment to their purchase: your checkout process.

Engage!: Using Coupon Codes in Your Marketing

Posted on: July 23, 2012

Coupon codes reward return customers and draw in new ones. Here’s how to use them successfully.

Engage!: Your Customers and the Zero Moment of Truth

Posted on: July 3, 2012

Your customers seek opinions more and more before purchasing. Learn how to gain control over your customer’s ZMOT.

Engage!: Roundup of Standout WordPress SEO Plugins

Posted on: June 19, 2012

Engage! columnist Charles Forster picks 7 essential WordPress Plugins to step up your SEO efforts.

Engage!: Beyond the Contact Form

Posted on: May 31, 2012

Online forms represent powerful marketing tools if customized.

Engage!: Learn 3 Customer Categories to Differentiate Your Messaging

Posted on: May 14, 2012

Cater your message to each customer’s level of engagement.

Engage!: Top 5 Marketing WordPress Plugins

Posted on: April 25, 2012

A breakdown of how five easy-to-use Wordpress Plugins could simplify your marketing efforts.

Engage!: The Feature/Story Gap— Using Stories to Increase Sales

Posted on: April 16, 2012

Why you should be focusing on storytelling to drive up sales.

Engage!: Be Aware of Every Conversation About Your Business

Posted on: March 27, 2012

Start using services to track what’s being said about your business.

Engage!: 5 Keys to a Great Business Site

Posted on: March 16, 2012

Build your business site with attention to key elements of usability, your business objectives, and brand aesthetics.

Engage!: 5 Myths of Social Media Marketing

Posted on: March 2, 2012

Dispelling common misconceptions many small business owners have about social media.

Engage!: How to Review Design Comps and Request Changes

Posted on: February 22, 2012

Five things you should look for in a design comp, along with essential advice for requesting changes from your designer.

Engage!: How to Protect Your Interests When Reading a Design Proposal

Posted on: February 14, 2012

How to read a design proposal, as well as major warning signs.

Engage!: Working With Your New Designer

Posted on: February 2, 2012

Know what to expect from your designer and what your designer expects from you.

Engage!: Find the Best Designer For Your Small Business Site

Posted on: January 13, 2012

Important tips to find a great designer to execute your vision for your business site.

Articles

Be the Website Tour Guide and Increase Your Conversions

Posted on: December 10, 2012

Create a clear path to give customers what they are seeking from your business site.

Increase Your Perceived Value; Increase Your Sales

Posted on: November 30, 2012

Improve your online marketing by investigating how your customers value your products.

A Better Way to Keep Tabs on Your Industry

Posted on: November 28, 2012

Streamline how you receive industry updates critical to your marketing success.

Consider the Options: 5 Steps Customers Take Before Buying

Posted on: October 19, 2012

Not every customer buys upon first exposure to your business.

The Best Facebook Advice on Earth

Posted on: April 1, 2012

A list that compiles the absolute best advice for running your small business Facebook campaigns.

What Are the Goals of Your Business Website?

Posted on: March 9, 2012

Identify the goals of your business site in order to improve usability and accomplish them.

Automatically Share Your Business Blog Content

Posted on: December 5, 2011

Recommended automated services to share your content and get more traction for your blog.

5 Easy Options to Set Up Your Online Store

Posted on: November 17, 2011

Whether you’re selling one item or thousands, you can find an affordable and easy solution using these tools.

Mind Your Design: Better Restaurant Websites and Social Media Tips

Posted on: November 4, 2011

Many restaurants have notoriously misguided websites. Empower your restaurant’s web presence with these tips.

Creating the Best Call to Action

Posted on: October 28, 2011

Find out how to create the best calls to action in terms of what you say, what it looks like, and where you place it, and learn from strong examples of CTAs that have worked for major websites.

Base Your Brand Storytelling on Perceived Benefits

Posted on: October 7, 2011

Connect with your customers by painting a clear picture of how they’ll experience your product.

Don’t Bury the Lead on Your Site

Posted on: September 23, 2011

Keep visitors on your small business site by immediately making the point of your business known in your copy.

5 Questions to Ask Before Starting a Company Blog

Posted on: September 7, 2011

The methodical reality of starting, planning, and effectively using a company blog to engage your target audience.

Unlocking the Secrets of Viral Video Success

Posted on: September 2, 2011

Three case studies illuminate the common threads between successful viral videos to assist your business’s efforts.

Part 2: The Power of the Free Report

Posted on: August 26, 2011

What your free report should say and where you should put it in your site to get maximum visitors’ attention.

7 Online Tools to Streamline your Business

Posted on: August 18, 2011

Keep your business organized by using these affordable (and free!) online services to stay synced with clients and partners, perfect for any tech-savvy small business.

The Power of the Free Report Part 1: Why?

Posted on: August 15, 2011

Learn how offering a free industry report can gain you new customers, including what to call the report to get more clicks.

Defining Your Customer

Posted on: August 4, 2011

Do you know who your customer is? Take some time to narrowly define your target market to make your communications more effective and convert your audience into repeat customers.

5 Great Reasons You Should be Email Marketing

Posted on: July 31, 2011

Email marketing is one of the best ways to communicate directly with your customers and generate repeat sales. Find out why you should be utilizing it.




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