Born in England and raised in the U.S., Charles Forster is the marketing director and partner at Vine & Grain, a company that creates management technologies for bars and restaurants. Prior to that position, he ran a graphic design company, Call Me Chaz, in Philadelphia, PA and Orlando, FL. He focused on branding, websites, print, video and marketing for small business clients up and down the east coast. He's a self-prescribed car nut and foodie. He's also the curator for This Is Visceral, a site devoted to poster art.
Posted on: December 17, 2012
Create repeat customers with a little more exposure to your online business entity.
Posted on: November 20, 2012
Move beyond generic headlines with this simple four-step formula.
Posted on: November 16, 2012
Utilize directories, review sites, social networks and others to improve your local search results.
Posted on: November 12, 2012
Choose from the most highly recommended customer feedback systems for your business site.
Posted on: November 8, 2012
Maximize your business blog by taking advantage of every opportunity to share your content.
Posted on: October 9, 2012
Quotes from leading marketing minds to reinvigorate how you think about online marketing.
Posted on: September 27, 2012
Every business gets bad reviews, but not every business handles them appropriately.
Posted on: September 17, 2012
Good reviews do not always come to those who wait.
Posted on: August 22, 2012
A quick rundown of easy ways to improve your company’s blog for readability.
Posted on: August 7, 2012
Win over commitment-shy customers by fixing the biggest impediment to their purchase: your checkout process.
Posted on: July 23, 2012
Coupon codes reward return customers and draw in new ones. Here’s how to use them successfully.
Posted on: July 3, 2012
Your customers seek opinions more and more before purchasing. Learn how to gain control over your customer’s ZMOT.
Posted on: June 19, 2012
Engage! columnist Charles Forster picks 7 essential WordPress Plugins to step up your SEO efforts.
Posted on: May 31, 2012
Online forms represent powerful marketing tools if customized.
Posted on: May 14, 2012
Cater your message to each customer’s level of engagement.
Posted on: April 25, 2012
A breakdown of how five easy-to-use Wordpress Plugins could simplify your marketing efforts.
Posted on: April 16, 2012
Why you should be focusing on storytelling to drive up sales.
Posted on: March 27, 2012
Start using services to track what’s being said about your business.
Posted on: March 16, 2012
Build your business site with attention to key elements of usability, your business objectives, and brand aesthetics.
Posted on: March 2, 2012
Dispelling common misconceptions many small business owners have about social media.
Posted on: February 22, 2012
Five things you should look for in a design comp, along with essential advice for requesting changes from your designer.
Posted on: February 14, 2012
How to read a design proposal, as well as major warning signs.
Posted on: February 2, 2012
Know what to expect from your designer and what your designer expects from you.
Posted on: January 13, 2012
Important tips to find a great designer to execute your vision for your business site.
Posted on: December 10, 2012
Create a clear path to give customers what they are seeking from your business site.
Posted on: November 30, 2012
Improve your online marketing by investigating how your customers value your products.
Posted on: November 28, 2012
Streamline how you receive industry updates critical to your marketing success.
Posted on: October 19, 2012
Not every customer buys upon first exposure to your business.
Posted on: April 1, 2012
A list that compiles the absolute best advice for running your small business Facebook campaigns.
Posted on: March 9, 2012
Identify the goals of your business site in order to improve usability and accomplish them.
Posted on: December 5, 2011
Recommended automated services to share your content and get more traction for your blog.
Posted on: November 17, 2011
Whether you’re selling one item or thousands, you can find an affordable and easy solution using these tools.
Posted on: November 4, 2011
Many restaurants have notoriously misguided websites. Empower your restaurant’s web presence with these tips.
Posted on: October 28, 2011
Find out how to create the best calls to action in terms of what you say, what it looks like, and where you place it, and learn from strong examples of CTAs that have worked for major websites.
Posted on: October 7, 2011
Connect with your customers by painting a clear picture of how they’ll experience your product.
Posted on: September 23, 2011
Keep visitors on your small business site by immediately making the point of your business known in your copy.
Posted on: September 7, 2011
The methodical reality of starting, planning, and effectively using a company blog to engage your target audience.
Posted on: September 2, 2011
Three case studies illuminate the common threads between successful viral videos to assist your business’s efforts.
Posted on: August 26, 2011
What your free report should say and where you should put it in your site to get maximum visitors’ attention.
Posted on: August 18, 2011
Keep your business organized by using these affordable (and free!) online services to stay synced with clients and partners, perfect for any tech-savvy small business.
Posted on: August 15, 2011
Learn how offering a free industry report can gain you new customers, including what to call the report to get more clicks.
Posted on: August 4, 2011
Do you know who your customer is? Take some time to narrowly define your target market to make your communications more effective and convert your audience into repeat customers.
Posted on: July 31, 2011
Email marketing is one of the best ways to communicate directly with your customers and generate repeat sales. Find out why you should be utilizing it.