Contributing Writer

Genon Murray

Genon Murray is a Course Director in the Internet Marketing Bachelor’s degree program at Full Sail University, teaching courses in Digital Storytelling and Viral Marketing where she helps students learn to create purposeful and engaging content for Internet marketing applications. She has also worked as a freelance writer for over 20 years, focusing on creating marketing messaging for a wide range of clients including Universal Orlando and Walt Disney World. Genon has recently completed an MFA in Creative Writing at Full Sail and has targeted authoring an eBook as her next creative writing venture. More details to come!

Columns

What's Your Story?: Borrowing From the Hero’s Journey Story in Branding

Posted on: January 16, 2012

Discover how you can leverage the connection customers intuitively feel toward hero stories to improve your branding.

What's Your Story?: The “Give to Get” Holiday Business Mantra

Posted on: December 9, 2011

How partnering your brand with an authentic act pays in both the long-term and short-term.

What's Your Story?: Beyond Your Messaging- What’s Your Story?

Posted on: September 21, 2011

Answer the biggest questions about your brand to give it a true identity and the customer a clear choice.




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