Contributing Writer

Jason Ankeny

Jason Ankeny is the executive editor of the FierceMobileContent and FierceDeveloper e-newsletters as well as a regular contributor to Entrepreneur magazine and the website All Music Guide. Additional credits include efforts for publications including Rolling Stone, Wax Poetics and No Depression, along with liner notes for a number of album releases. He lives in Chicago.

Columns

Mobile Matters: How Apple’s Passbook Will Shape Mobile Marketing’s Future

Posted on: December 31, 2012

Apple’s latest offering serves as a virtual wallet for savvy customers.

Mobile Matters: OpenTable Helps Restaurants Build Free Mobile Sites

Posted on: November 8, 2012

Register before Feb. 1, 2013, to take up OpenTable’s offer.

Mobile Matters: SMBs Unlock the Value of Mobile Social Outreach

Posted on: October 22, 2012

Customers access social networks through mobile devices, so learn how you can better reach them there.

Mobile Matters: How Your Mobile Website Can Attract Customers—or Repel Them

Posted on: October 11, 2012

Having a great mobile site is no longer just about a few more sales.

Mobile Matters: What Customers Really Want From Mobile Marketing

Posted on: September 28, 2012

Is the customer always right when it comes to mobile marketing?

Mobile Matters: Why Your Retail Store Needs a Mobile App This Holiday Season

Posted on: September 19, 2012

Warning for retailers: adopt m-commerce before the holidays.

Mobile Matters: Will Square’s New Flat-rate Pricing Accelerate SMB Adoption?

Posted on: September 4, 2012

New Square pricing options might appeal more to SMBs.

Mobile Matters: What Do Millennials Want From Mobile Marketing Campaigns?

New studies share insights for SMBs who are targeting Millenials.

Mobile Matters: Foursquare Forgoes Check-ins for Mobile Marketing Relevance

Posted on: August 24, 2012

Foursquare’s local updates can really benefit small businesses.

Mobile Matters: How YouTube Marketing Can Make Your Business a Video Star

Posted on: August 16, 2012

SMBs leveraging YouTube cater to mobile customers’ preferences.

Mobile Matters: Knowing Your Audience is the Key to Mobile Marketing Success

Posted on: August 9, 2012

Compare how different market segments prefer mobile marketing.

Mobile Matters: Mobile Web Winners and Losers: How Does Your Industry Rank?

Posted on: July 31, 2012

Compare your industry to others to evaluate your mobile efforts.

Mobile Matters: Five Rules for Successful SMS Marketing Campaigns

Posted on: July 10, 2012

Don’t give up on SMS campaigns just yet; here are five rules to improve your efforts.

Mobile Matters: Is Facebook Mobile Advertising Right for Your Business?

Posted on: June 27, 2012

Will Sponsored Stories ever be small business-friendly?

Mobile Matters: How Mobile Marketing Can Reinvent Direct Mail

Posted on: June 11, 2012

USPS discounts postage for businesses using QR codes in direct mail campaigns.

Mobile Matters: Consumers Have Gone Mobile, But SMBs Still Aren’t Following

Posted on: May 21, 2012

The benefits of focusing your time on mobile campaigns now.

Mobile Matters: Is a Mobile Website on Your Restaurant’s Menu?

Posted on: May 11, 2012

Attention restaurant owners: restaurants lead all industries in mobile searches.

Mobile Matters: Will Facebook Revolutionize Mobile Advertising for SMBs?

Posted on: May 3, 2012

Recent Facebook acquisitions indicate great prospects for SMBs.

Mobile Matters: How SMBs Can Leverage In-App Mobile Advertising

Posted on: April 19, 2012

Finally, an alternative to expensive cost-per-click in-app mobile ad campaigns.

Mobile Matters: How Cloud Technologies Enhance Mobile Marketing

Posted on: April 10, 2012

Small businesses using cloud services report dramatic productivity benefits. Have you considered using them?

Mobile Matters: Curing the Biggest Headaches Afflicting Small Business Apps

Posted on: March 29, 2012

Check out a low-cost solution for cross-platform SMB mobile apps.

Mobile Matters: Can PayPal Here End Square’s Reign as M-commerce Kingpin?

Posted on: March 22, 2012

PayPal Here has perks like combined funding sources and more.

Mobile Matters: Twitter and AmEx Team Up on Big Ideas for Small Businesses

Posted on: March 15, 2012

Twitter and American Express offer new incentives for SMBs.

Mobile Matters: How Can a Small Business Get Its Mobile App Noticed?

Posted on: March 7, 2012

Learn how your business can compete in the mobile app market.

Mobile Matters: How QR Codes Are Rewriting the Rules of Consumer Engagement

Posted on: February 29, 2012

Consumers love QR codes. Should your business be using them?

Mobile Matters: Does Your Marketing Plan Speak the Language of Millennials?

Posted on: February 17, 2012

Adapt to the online habits of a new spending population: millenials.

Mobile Matters: Expert Tips for Building a Better Mobile Website

Posted on: February 8, 2012

Follow these tips to improve your mobile site, and use the GoMoMeter to visualize it on multiple devices.

Mobile Matters: Is Mobile Commerce Helping or Hurting Retailers?

Posted on: February 1, 2012

Mobile phone use to compare prices can alter customers’ in-store purchasing behaviors.

Mobile Matters: Competing With National Brands on Mobile Campaigns

Posted on: January 27, 2012

Small businesses enjoy certain advantages over national brands.

Mobile Matters: Five Trends That Will Impact Mobile Marketing in 2012

Posted on: January 20, 2012

Statistics on customer mobile usage to motivate businesses.

Mobile Matters: Businesses Cling to Print Marketing While Customers Move On

Posted on: January 12, 2012

Mobile surpasses print for average time adults spend on each medium, but businesses are slow to adjust their marketing mixes.

Mobile Matters: How to Make Social Media Work For Your Business

Posted on: December 13, 2011

Small businesses need a playbook for social media strategy; here’s a good start.

Mobile Matters: How Square Is Winning the M-commerce Battle

Posted on: December 6, 2011

Square dominates daily with services that don’t just evolve businesses but revolutionizes them.

Mobile Matters: Does Your Social Media Strategy Measure Up?

Posted on: November 30, 2011

Small businesses need to #getmoving on social network campaigns to best compete in their sectors.

Mobile Matters: How Google Can Help Your Business Build a Mobile Website

Posted on: November 11, 2011

Google sets up incredible tools for SMBs to develop mobile sites.

Mobile Matters: Is Your Small Business Keeping Pace With the Mobile Web?

Posted on: October 25, 2011

Find out what your customers’ mobile expectations are, so you can prepare to meet them, possibly by utilizing the latest in DIY mobile development tools from AT&T.

Mobile Matters: Can Location-based Mobile Coupons Overcome Privacy Concerns?

Posted on: October 12, 2011

Get hard numbers on how consumers are using mobile coupons to improve your strategy.

Mobile Matters: Ready to Meet Your Mobile Customers’ Expectations?

Posted on: October 4, 2011

Your customers say they’re ready for m-commerce. Are you?

Mobile Matters: Holiday Shopping is Going Mobile—Is Your Small Business Ready?

Posted on: September 28, 2011

Some of the biggest spenders are spending on mobile devices. Gear up for the holidays by revving mobile efforts up now.

Mobile Matters: Is It Time for SMBs to Check Out of Mobile Check-in Apps?

Posted on: September 20, 2011

Most businesses don’t do enough to entice users to check in, so, for now, mobile efforts are better spent in pursuits more relevant to today’s audience.

Mobile Matters: Local Deals Drive Nationwide Interest in Mobile Marketing

Posted on: September 13, 2011

Customers are willing to trade location information for shopping perks. Businesses that take note can tap into new and willing markets through mobile advertising.

Mobile Matters: How Square and Intuit Are Killing Off the Credit Card Terminal

Posted on: September 7, 2011

Using alternative credit card-processing methods saves money.

Mobile Matters: Mobile Commerce Isn’t Only About Point-of-Sale Transactions

Posted on: August 29, 2011

Explore all the ways customers are using smartphones to interact with businesses to fuel your mobile marketing campaign.

Mobile Matters: Why It’s Time to Believe the M-commerce Hype

Posted on: August 22, 2011

With new technology like Square turning iPhones into credit card processors and new services like Google Wallet, the days of persistent mobile commerce have finally arrived.

Mobile Matters: Making Mobile Apps Without Breaking the Bank

Posted on: August 14, 2011

Keep up with your competition by creating your own branded mobile apps cheaply using proven, existing services.

Mobile Matters: QR Codes Add a New Dimension to SMB Marketing

Posted on: August 4, 2011

Scanning a QR code should reward customers with more than just your website. Find out how.

Mobile Matters: Boosting Your Digital Marketing Without Blowing Your Budget

Posted on: June 8, 2011

Here’s a question all small business owners should ponder: Are you operating on the same technological wavelength as your customers? Are you sure?

Mobile Matters: Moving Targets: Mobile Rewrites the Rules for Holiday Retail

Posted on: December 10, 2010

As customers rely on mobile devices to shop smarter during the holidays, businesses must be even more mindful of their mobile presences.

Mobile Matters: Moving Targets: Checking in to Location-based Social Networking

Posted on: November 30, 2010

It seems like everyone is buzzing about location-based mobile social networking services like foursquare, Gowalla and Loopt, but there’s one catch: Almost no one is actually using them.

Mobile Matters: Moving Targets: Best Practices for Successful Mobile Marketing Campaigns

Posted on: November 19, 2010

Learn about the guidelines set by the Mobile Marketing Association so you boost customer confidence in accessing your services through mobile devices.

Mobile Matters: Moving Targets: Why SMS-based Mobile Marketing Still Matters

Posted on: November 15, 2010

Mobile marketing isn’t the next big thing: It’s the now big thing, and if your small business isn’t aggressively pursuing consumers via the mobile channel, your competitors undoubtedly are.




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