Jason Ankeny is the executive editor of the FierceMobileContent and FierceDeveloper e-newsletters as well as a regular contributor to Entrepreneur magazine and the website All Music Guide. Additional credits include efforts for publications including Rolling Stone, Wax Poetics and No Depression, along with liner notes for a number of album releases. He lives in Chicago.
Posted on: December 31, 2012
Apple’s latest offering serves as a virtual wallet for savvy customers.
Posted on: November 8, 2012
Register before Feb. 1, 2013, to take up OpenTable’s offer.
Posted on: October 22, 2012
Customers access social networks through mobile devices, so learn how you can better reach them there.
Posted on: October 11, 2012
Having a great mobile site is no longer just about a few more sales.
Posted on: September 28, 2012
Is the customer always right when it comes to mobile marketing?
Posted on: September 19, 2012
Warning for retailers: adopt m-commerce before the holidays.
Posted on: September 4, 2012
New Square pricing options might appeal more to SMBs.
New studies share insights for SMBs who are targeting Millenials.
Posted on: August 24, 2012
Foursquare’s local updates can really benefit small businesses.
Posted on: August 16, 2012
SMBs leveraging YouTube cater to mobile customers’ preferences.
Posted on: August 9, 2012
Compare how different market segments prefer mobile marketing.
Posted on: July 31, 2012
Compare your industry to others to evaluate your mobile efforts.
Posted on: July 10, 2012
Don’t give up on SMS campaigns just yet; here are five rules to improve your efforts.
Posted on: June 27, 2012
Will Sponsored Stories ever be small business-friendly?
Posted on: June 11, 2012
USPS discounts postage for businesses using QR codes in direct mail campaigns.
Posted on: May 21, 2012
The benefits of focusing your time on mobile campaigns now.
Posted on: May 11, 2012
Attention restaurant owners: restaurants lead all industries in mobile searches.
Posted on: May 3, 2012
Recent Facebook acquisitions indicate great prospects for SMBs.
Posted on: April 19, 2012
Finally, an alternative to expensive cost-per-click in-app mobile ad campaigns.
Posted on: April 10, 2012
Small businesses using cloud services report dramatic productivity benefits. Have you considered using them?
Posted on: March 29, 2012
Check out a low-cost solution for cross-platform SMB mobile apps.
Posted on: March 22, 2012
PayPal Here has perks like combined funding sources and more.
Posted on: March 15, 2012
Twitter and American Express offer new incentives for SMBs.
Posted on: March 7, 2012
Learn how your business can compete in the mobile app market.
Posted on: February 29, 2012
Consumers love QR codes. Should your business be using them?
Posted on: February 17, 2012
Adapt to the online habits of a new spending population: millenials.
Posted on: February 8, 2012
Follow these tips to improve your mobile site, and use the GoMoMeter to visualize it on multiple devices.
Posted on: February 1, 2012
Mobile phone use to compare prices can alter customers’ in-store purchasing behaviors.
Posted on: January 27, 2012
Small businesses enjoy certain advantages over national brands.
Posted on: January 20, 2012
Statistics on customer mobile usage to motivate businesses.
Posted on: January 12, 2012
Mobile surpasses print for average time adults spend on each medium, but businesses are slow to adjust their marketing mixes.
Posted on: December 13, 2011
Small businesses need a playbook for social media strategy; here’s a good start.
Posted on: December 6, 2011
Square dominates daily with services that don’t just evolve businesses but revolutionizes them.
Posted on: November 30, 2011
Small businesses need to #getmoving on social network campaigns to best compete in their sectors.
Posted on: November 11, 2011
Google sets up incredible tools for SMBs to develop mobile sites.
Posted on: October 25, 2011
Find out what your customers’ mobile expectations are, so you can prepare to meet them, possibly by utilizing the latest in DIY mobile development tools from AT&T.
Posted on: October 12, 2011
Get hard numbers on how consumers are using mobile coupons to improve your strategy.
Posted on: October 4, 2011
Your customers say they’re ready for m-commerce. Are you?
Posted on: September 28, 2011
Some of the biggest spenders are spending on mobile devices. Gear up for the holidays by revving mobile efforts up now.
Posted on: September 20, 2011
Most businesses don’t do enough to entice users to check in, so, for now, mobile efforts are better spent in pursuits more relevant to today’s audience.
Posted on: September 13, 2011
Customers are willing to trade location information for shopping perks. Businesses that take note can tap into new and willing markets through mobile advertising.
Posted on: September 7, 2011
Using alternative credit card-processing methods saves money.
Posted on: August 29, 2011
Explore all the ways customers are using smartphones to interact with businesses to fuel your mobile marketing campaign.
Posted on: August 22, 2011
With new technology like Square turning iPhones into credit card processors and new services like Google Wallet, the days of persistent mobile commerce have finally arrived.
Posted on: August 14, 2011
Keep up with your competition by creating your own branded mobile apps cheaply using proven, existing services.
Posted on: August 4, 2011
Scanning a QR code should reward customers with more than just your website. Find out how.
Posted on: June 8, 2011
Here’s a question all small business owners should ponder: Are you operating on the same technological wavelength as your customers? Are you sure?
Posted on: December 10, 2010
As customers rely on mobile devices to shop smarter during the holidays, businesses must be even more mindful of their mobile presences.
Posted on: November 30, 2010
It seems like everyone is buzzing about location-based mobile social networking services like foursquare, Gowalla and Loopt, but there’s one catch: Almost no one is actually using them.
Posted on: November 19, 2010
Learn about the guidelines set by the Mobile Marketing Association so you boost customer confidence in accessing your services through mobile devices.
Posted on: November 15, 2010
Mobile marketing isn’t the next big thing: It’s the now big thing, and if your small business isn’t aggressively pursuing consumers via the mobile channel, your competitors undoubtedly are.