John Prinzo is a Rollins College graduate and has an MS degree from Full Sail University in Internet Marketing. He began his digital career as a Project Manager for Lightmaker in Orlando, FL – a renowned digital agency. He is currently the Digital Marketing & PR Specialist for Orlando Health. John is an avid music fan and writes and photographs as a freelance music journalist. He collects his music coverage on his Orlando music blog, Kisses & Noise. His focus is on project management, digital strategy, copywriting, SEO, social media, blogging, and rocking out.
Posted on: November 1, 2011
It’s easy to underestimate the importance of reviewing the wireframe during site design, because it’s not as fun to look at as a designed site, but modifying functionality during the wireframe phase costs less and saves time on your project.
Posted on: July 31, 2011
The concluding argument on behalf of using web agencies is perhaps its soundest: the more minds there are behind your site, the faster issues will become resolved.
Posted on: June 17, 2011
There is a world of specialization when it comes to the programming and development (back end) of a website. You do not want to leave this to a novice.
Posted on: January 6, 2011
Learn what to look for in a good web designer, including some major warning signs that you’re in a bad web design relationship.
Posted on: November 30, 2010
Web design agencies do more than craft the look of your site; they also empower its functionality. Find out how using an agency can help your business nail down its web strategy.
Posted on: November 11, 2010
“Knowing a guy who does websites” just doesn’t cut it anymore. Learn how a specialized team of professionals can bring your business’s website to the next level.
Posted on: October 17, 2012
Learn how to create more engaging Facebook posts.
Posted on: October 5, 2012
Useful WordPress plugins to ramp up the marketing potential of your small business site.
Posted on: September 25, 2012
Benefit your business blog by inviting guest bloggers to post, increasing your thought leadership and SEO potential.
Posted on: September 7, 2012
A homepage redesign can impact other parts of your business site, so plan ahead to grasp the scope of your project.
Posted on: August 14, 2012
Overview of e-commerce solutions and the businesses using them.
Posted on: June 29, 2012
Google’s new initiative helps small businesses build websites.
Posted on: May 24, 2012
Small businesses only need three willing testers to get great insights into how people are using their sites. More tips inside.
Posted on: March 5, 2012
Improve your site’s media content to leverage Pinterest, a trendy new platform that could attract new audiences to your business.
Posted on: February 6, 2012
Leverage SEO plug-ins to get more mileage out of your small business blog posts.
Posted on: January 25, 2012
Creating a Google+ business page can positively impact your SEO, in ways you may not be aware of.
Posted on: January 3, 2012
Orlando’s leading marketing experts consult with their projections for what will be valuable to small businesses in 2012.
Posted on: November 28, 2011
Place as much focus on your targeted landing pages as you do their accompanying ads, and you’ll see an increase in conversions.
Posted on: November 18, 2011
Take advantage of quick and easy modifications to your campaigns to bring in holiday shoppers to your business.
Posted on: October 20, 2011
With dynamic free versions and sophisticated designs, these five tools can instantly spruce up your business’s web presence and extend your marketing efforts.
Posted on: October 13, 2011
Find out three distinct reasons why so many businesses are eagerly embracing the power of the blog.
Posted on: October 5, 2011
Everyone knows about YouTube, but three other hosting services offer unique perks for business videos on your site as well.
Posted on: September 29, 2011
Video is a powerful component for a strong web experience for your business if you use it to properly.
Posted on: September 15, 2011
With Google’s Quality Raters shaking up site search ranks, businesses must step up their website content.
Posted on: September 12, 2011
Dominate the search engine rank pages by adding your business to myriad online directories.
Posted on: September 9, 2011
Follow the evolution of linking strategies to bring your business site up-to-date and improve your SEO.
Posted on: August 24, 2011
Continue your quest for search engine domination by perfecting your meta titles and meta descriptions.
Posted on: August 23, 2011
Figure out the right keywords that will drive business to your site by combining Google AdWords with useful strategies.
Posted on: August 19, 2011
Make sure the search bots can find your content by relying on simple, lightweight HTML that is WC3 compliant.
Posted on: August 8, 2011
Seven steps to improve your page rank on the popular search engine, covering link-building both internally and externally.
Posted on: August 4, 2011
A valuable lesson in best practices for businesses when dealing with an agency that will keep your project on time, within budget, and, more importantly, at the maximum usability for your target audience.
Posted on: July 25, 2011
Geo-location applications like Foursquare and Gowalla are really going places, becoming increasingly popular with savvy customers.
Posted on: June 18, 2011
Selecting an agency to work with either to build or redesign your website is not a decision to take lightly. Follow these steps to find the best fit for your business.