Contributing Writer

John Prinzo

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John Prinzo is a Rollins College graduate and has an MS degree from Full Sail University in Internet Marketing. He began his digital career as a Project Manager for Lightmaker in Orlando, FL – a renowned digital agency. He is currently the Digital Marketing & PR Specialist for Orlando Health. John is an avid music fan and writes and photographs as a freelance music journalist. He collects his music coverage on his Orlando music blog, Kisses & Noise. His focus is on project management, digital strategy, copywriting, SEO, social media, blogging, and rocking out.

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Columns

Why Use an Agency?: Embrace the Wireframe

Posted on: November 1, 2011

It’s easy to underestimate the importance of reviewing the wireframe during site design, because it’s not as fun to look at as a designed site, but modifying functionality during the wireframe phase costs less and saves time on your project.

Why Use an Agency?: The Importance of Collaborative Problem Solving and Accountability

Posted on: July 31, 2011

The concluding argument on behalf of using web agencies is perhaps its soundest: the more minds there are behind your site, the faster issues will become resolved.

Why Use an Agency?: The Intricacies of Web Production and Programming

Posted on: June 17, 2011

There is a world of specialization when it comes to the programming and development (back end) of a website. You do not want to leave this to a novice.

Why Use an Agency?: Web Design is More Than Pretty Pictures

Posted on: January 6, 2011

Learn what to look for in a good web designer, including some major warning signs that you’re in a bad web design relationship.

Why Use an Agency?: Developing Your Web Strategy

Posted on: November 30, 2010

Web design agencies do more than craft the look of your site; they also empower its functionality. Find out how using an agency can help your business nail down its web strategy.

Why Use an Agency?: The Modern Face of Web Development

Posted on: November 11, 2010

“Knowing a guy who does websites” just doesn’t cut it anymore. Learn how a specialized team of professionals can bring your business’s website to the next level.

Articles

The Perfect Facebook Post: Guidelines for Small Businesses

Posted on: October 17, 2012

Learn how to create more engaging Facebook posts.

5 More Essential WordPress Plugins for SMBs

Posted on: October 5, 2012

Useful WordPress plugins to ramp up the marketing potential of your small business site.

Be My Guest: Benefits of Guest Bloggers

Posted on: September 25, 2012

Benefit your business blog by inviting guest bloggers to post, increasing your thought leadership and SEO potential.

Mind Your Design: The Perils of the Homepage Redesign

Posted on: September 7, 2012

A homepage redesign can impact other parts of your business site, so plan ahead to grasp the scope of your project.

Make Informed Decisions About e-Commerce Solutions

Posted on: August 14, 2012

Overview of e-commerce solutions and the businesses using them.

Should You ‘Get Your Business Online’ or Use an Agency?

Posted on: June 29, 2012

Google’s new initiative helps small businesses build websites.

Basic Guidelines and Benefits of User Testing

Posted on: May 24, 2012

Small businesses only need three willing testers to get great insights into how people are using their sites. More tips inside.

Leveraging Pinterest for Your Business

Posted on: March 5, 2012

Improve your site’s media content to leverage Pinterest, a trendy new platform that could attract new audiences to your business.

Optimizing a Blog Post

Posted on: February 6, 2012

Leverage SEO plug-ins to get more mileage out of your small business blog posts.

Setting Up and Using Google+ Business Pages

Posted on: January 25, 2012

Creating a Google+ business page can positively impact your SEO, in ways you may not be aware of.

Marketing Predictions for 2012

Posted on: January 3, 2012

Orlando’s leading marketing experts consult with their projections for what will be valuable to small businesses in 2012.

Spot On, Targeted Landing Pages

Posted on: November 28, 2011

Place as much focus on your targeted landing pages as you do their accompanying ads, and you’ll see an increase in conversions.

Quick Holiday Marketing Tips for Black Friday

Posted on: November 18, 2011

Take advantage of quick and easy modifications to your campaigns to bring in holiday shoppers to your business.

5 Often Overlooked Online Business Tools

Posted on: October 20, 2011

With dynamic free versions and sophisticated designs, these five tools can instantly spruce up your business’s web presence and extend your marketing efforts.

Benefits of the Business Blog

Posted on: October 13, 2011

Find out three distinct reasons why so many businesses are eagerly embracing the power of the blog.

Video Hosting Solutions for Small Business

Posted on: October 5, 2011

Everyone knows about YouTube, but three other hosting services offer unique perks for business videos on your site as well.

How Video Benefits Your Business Site

Posted on: September 29, 2011

Video is a powerful component for a strong web experience for your business if you use it to properly.

The Google Panda Update’s Impact on Your SEO

Posted on: September 15, 2011

With Google’s Quality Raters shaking up site search ranks, businesses must step up their website content.

Use Online Business Directories to Improve Local Search Results

Posted on: September 12, 2011

Dominate the search engine rank pages by adding your business to myriad online directories.

Mastering External and Internal Linking Strategies

Posted on: September 9, 2011

Follow the evolution of linking strategies to bring your business site up-to-date and improve your SEO.

Combine Keyword Strategy With Succinct Meta Data

Posted on: August 24, 2011

Continue your quest for search engine domination by perfecting your meta titles and meta descriptions.

Refining Your On-page Keyword Strategy

Posted on: August 23, 2011

Figure out the right keywords that will drive business to your site by combining Google AdWords with useful strategies.

The SEO Benefit of Simple HTML

Posted on: August 19, 2011

Make sure the search bots can find your content by relying on simple, lightweight HTML that is WC3 compliant.

The Mystery of the Google Search Algorithm

Posted on: August 8, 2011

Seven steps to improve your page rank on the popular search engine, covering link-building both internally and externally.

How to be a Good Client

Posted on: August 4, 2011

A valuable lesson in best practices for businesses when dealing with an agency that will keep your project on time, within budget, and, more importantly, at the maximum usability for your target audience.

Claim your Business on Foursquare and Gowalla

Posted on: July 25, 2011

Geo-location applications like Foursquare and Gowalla are really going places, becoming increasingly popular with savvy customers.

5 Steps to Select the Right Agency

Posted on: June 18, 2011

Selecting an agency to work with either to build or redesign your website is not a decision to take lightly. Follow these steps to find the best fit for your business.




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