Contributing Writer

Travis Zboch

Travis Zboch graduated from the University of North Carolina at Chapel Hill in 2005 with a degree in Economics. One month later, he began his career in e-commerce and never looked back. In the past six years, Travis has worked on multiple multimillion-dollar startups. Through his experiences, he finds that the most fulfilling part of his online ventures is creating jobs and opportunities for others. Travis is an avid baseball fan, and often takes an objective approach to the sport, much like his approach to online marketing. You can learn more of his perspective at his blog, StoresOnSteroids.

Articles

Duplicate Yourself: How to Find Quality Freelancers

Posted on: April 3, 2012

Discover effective resources to find quality freelancers within your budget to decrease your workload and improve your content.

Find Out Why Visitors Abandon Your Shopping Cart

Posted on: March 12, 2012

Get further insights into those customers who add products to the shopping cart but never complete the purchase.

Improve Your Shopping Cart Conversions

Posted on: January 26, 2012

Avoid shopping cart abandonment by simplifying the checkout process and providing necessary assurances.

Using the Holidays to Experiment With Web Conversions

Posted on: December 14, 2011

Use the holiday traffic spike to increase conversions with A/B tests.

Use AdWords Accounts to Improve Rankings

Posted on: November 22, 2011

Learn what your quality score is and how it influences both your Google rank and the cost of your keyword bids.




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