Paid Search (PPC)
Articles
Walking You Through the PPC Basics
Guidance for marketing beginners who are uncertain how to leverage PPC campaigns.
Strategic Marketing for Small Businesses: Media Integration
Consistently integrate your online and print marketing media.
How to Successfully Plan a Google AdWords Campaign
Form an effective Google AdWords strategy with a little research.
Spot On, Targeted Landing Pages
Place as much focus on your targeted landing pages as you do their accompanying ads, and you’ll see an increase in conversions.
Use AdWords Accounts to Improve Rankings
Learn what your quality score is and how it influences both your Google rank and the cost of your keyword bids.
Quick Holiday Marketing Tips for Black Friday
Take advantage of quick and easy modifications to your campaigns to bring in holiday shoppers to your business.
Write for us
Experienced writers, marketing professionals, SMB owners: Want to share a story from the trenches?
Learn More