Direct Response
Articles
Creating the Best Call to Action
Find out how to create the best calls to action in terms of what you say, what it looks like, and where you place it, and learn from strong examples of CTAs that have worked for major websites.
Stories From the Trenches
Small Business Profile: Zoom Room
Check out how this innovative doggy training center utilizes the iPad for creative marketing and promotion.
Part 2: The Power of the Free Report
What your free report should say and where you should put it in your site to get maximum visitors’ attention.
The Power of the Free Report Part 1: Why?
Learn how offering a free industry report can gain you new customers, including what to call the report to get more clicks.
100 Internet Marketing Profiles to Follow on Twitter
An exhaustive list of the most established authorities on Twitter discussing analytics, branding, legal issues, mobile, and more.
Do you know who your customer is? Take some time to narrowly define your target market to make your communications more effective and convert your audience into repeat customers.
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