15 Inspiring Marketing Quotes
Full disclosure, I admit it: none of us were born marketing wizards. Each of the experts on Marketing Zeus has likely learned everything we know from a potent combination of following the tactics of the great minds that came before us and personal exploration and discovery.
Translation: It takes lots of reading and lots of trial and error.
We don’t live in The Matrix, so I don’t have the technology to just upload marketing knowledge to your brain. (Cue Keanu Reeves saying, “I know Kung Fu.”) I can, however, give you insights into the great marketing thinkers who have taught me much of what I know.
These people are the movers and shakers of the marketing world. They’re experts in engaging customers, testing concepts, and building funnels.
Let these quotes serve as rabbit holes, and make it your mission to see just how far the rabbit hole goes. Dive in. Then, resurface and propel your marketing with new momentum.
15 Marketing Quotes to Live By
On the core of marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Marketing and management mastermind
“When you enchant people, your goal is not to make money from them or get them to do what you want but to fill them with great delight.”
Formerly Apple’s Chief Evangelist, Author, and Co-Founder, Alltop
“Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”
David Meerman Scott
Marketing Strategist and Author, The New Rules of Marketing and PR
On your target market and customers
“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”
Journalist, Internet Retailer
“The astute business owner understands that the purpose of a sale is to generate a customer. The lousy business owner thinks that the purpose of a customer is to generate a sale. One lasts much longer and has much more fun than the other.”
Marketing Guru, founder of Glazer Kennedy Insiders Circle
“Words calculated to catch everyone may catch no one.”
Two-time presidential candidate
On social media
“People share, read and generally engage more with any type of content when it surfaces through friends and people they know and trust.”
On copywriting and blogging
On your conversion rate
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
Author, Call to Action
On getting started on your marketing plan
“Good is good enough.”
And one more, just for the LOLz
“It will work. I am a marketing genius.”
Heiress, not generally acknowledged as a marketing master
What marketing quotes do you live by? Which insights of brilliance did we miss here? Let us know in the comments!
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