15 Inspiring Marketing Quotes

15 Inspiring Marketing Quotes

by: | October 9, 2012

Full disclosure, I admit it: none of us were born marketing wizards. Each of the experts on Marketing Zeus has likely learned everything we know from a potent combination of following the tactics of the great minds that came before us and personal exploration and discovery.

Translation: It takes lots of reading and lots of trial and error.

We don’t live in The Matrix, so I don’t have the technology to just upload marketing knowledge to your brain. (Cue Keanu Reeves saying, “I know Kung Fu.”) I can, however, give you insights into the great marketing thinkers who have taught me much of what I know.

These people are the movers and shakers of the marketing world. They’re experts in engaging customers, testing concepts, and building funnels.

Let these quotes serve as rabbit holes, and make it your mission to see just how far the rabbit hole goes. Dive in. Then, resurface and propel your marketing with new momentum.

15 Marketing Quotes to Live By

On the core of marketing

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter Drucker
Marketing and management mastermind

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”
Laura Fitton
Founder, Oneforty

“Think like a customer.”
Paul Gillin
Author, The New Influencers

“When you enchant people, your goal is not to make money from them or get them to do what you want but to fill them with great delight.”
Guy Kawasaki
Formerly Apple’s Chief Evangelist, Author, and Co-Founder, Alltop

“Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”
David Meerman Scott
Marketing Strategist and Author, The New Rules of Marketing and PR

On your target market and customers

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”
Elizabeth Gardner 
Journalist, Internet Retailer

“The astute business owner understands that the purpose of a sale is to generate a customer. The lousy business owner thinks that the purpose of a customer is to generate a sale. One lasts much longer and has much more fun than the other.”
Dan Kennedy
Marketing Guru, founder of Glazer Kennedy Insiders Circle

“Words calculated to catch everyone may catch no one.”
Adlai Stevenson
Two-time presidential candidate

On social media

“People share, read and generally engage more with any type of content when it surfaces through friends and people they know and trust.”
Malorie Lucich
Facebook Spokesperson

On copywriting and blogging

“Remarkable social media content and great sales copy are pretty much the same—plain spoken words designed to focus on the needs of the reader, listener, or viewer.”
Brian Clark
Founder, Copyblogger

“Doing well with blogging is not about writing one key post; it is about performing day after day and helping a few people at a time.”
Aaron Wall
Author, The SEOBook Blog

On your conversion rate

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
Bryan Eisenberg 
Author, Call to Action

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg
Author, Waiting For Your Cat to Bark?

On getting started on your marketing plan

“Good is good enough.”
Dan Kennedy 
Marketing Guru

And one more, just for the LOLz

“It will work. I am a marketing genius.”
Paris Hilton
Heiress, not generally acknowledged as a marketing master

What marketing quotes do you live by? Which insights of brilliance did we miss here? Let us know in the comments!

Posted in: Analytics, B2C, E-Commerce, Engage!, Lead Generation, Optimization, Social Networks

About the Writer:

Born in England and raised in the U.S., Charles Forster is the marketing director and partner at Vine & Grain, a company that creates management technologies for bars and restaurants. Prior to that position, he ran a graphic design company, Call Me Chaz, in Philadelphia, PA and Orlando, FL. He focused on branding, websites, print, video and marketing for small business clients up and down the east coast. He's a self-prescribed car nut and foodie. He's also the curator for This Is Visceral, a site devoted to poster art.

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